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The New Rules of PR
by David Meerman Scott (File 377.3 kb)
How to create a press release strategy for reaching buyers directly. The Web has changed the rules for press releases. The thing is, most old-line PR professionals just don't know it yet. It is time to step it up and consider the promise Web 2.0 public relations holds.
David Meerman Scott
Lexington, Mass., USA
Expertise: Thought Leadership, Viral Marketing Strategist

View All David Meerman Scott's Content

I didn't plan on becoming an online thought leadership and viral marketing strategist on purpose. I came upon it accidentally.

At the height of the dot-com boom, I was vice president of marketing at NewsEdge Corporation, a NASDAQ-traded online news distributor with $70 million in revenue. My multi-million dollar marketing More...

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