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"How do I find subjects with high demand?"
"Once I have found the demand, how do I decide on the best product to fill that demand?"
Not surprising. These are fundamental questions for any business - online or off. Obviously, one way to find demand is to look at the keywords that are used most often. Many people will advise you that you should not be afraid of competition. They say that - when you find a keyword that is searched on often AND is used in a lot of AdWords campaigns - this indicates that there's lots of profit in the field. No argument from me. If you have the top notch marketing skills needed to successfully do an end run around the competition, you will profit.
But those same advisors will usually tell you that the opposite is also true: If you find keywords that are searched on often, but are NOT used in many AdWords campaigns, that is an indication that there is little profit to be had in the field. I do NOT agree with this side of the question.
If you believe that, you are saying that Internet marketers are such good brainstormers that they have found every useful keyword. Such good product developers that they have offered the ideal product using every useful keyword. Such good marketers that they have used the very best marketing techniques to offer the ideal products using every useful keyword.
If all that's true, then we might as well all pack up and go home!
The fact is that - if you look at a LOT of keywords that are searched on often AND are used in few AdWords campaigns - you will find many overlooked useful keywords. A while back, after a difficult search, I found a large keyword database that could be use to create a long list of keywords fitting this description. Here you're probably thinking I'm going to sell you an eBook that identifies the database - complete with affiliate link - and teach you how to search it. Nope. I'd rather keep that database to myself. But it IS available, if you want to search for it. Hint - it was not designed for, nor is it advertised for this particular application.
Anyway, the database search is the easiest part of the process. When you have that long list, you then must manually consider each keyword on the list. You must ask questions such as:
Do these searchers share an interest in products related to the field?
Would an ad aimed at these searchers have a chance of achieving a high click through rate?
Are there existing products for this field with good affiliate programs?
Is the field suitable for product creation using video technology?
If you can answer those questions correctly, you still have a pretty long list of the best of the best overlooked keywords. Many more than I can use myself. So I decided to pass along some of this valuable information to a small group of Internet marketers.
Of course, these overlooked master keywords are only valuable as long as they retain the competitive advantage that derives from being overlooked. So I have to continuously monitor all the keywords sent to subscribers for evidence of greatly increased competition. As soon as this is detected, the signup of new subscribers and the sale of archives is halted.
You may be thinking that you can do this with keyword research software. Most of this software is good at everything EXCEPT brainstorming. You may be researching GOOD keywords, but how do you know you are researching the BEST keywords? My approach is brainstorming on steroids. Guaranteed to unearth subjects that would never occur to the average Internet marketer!
The Keyword Report weekly e-mail newsletter describes ten of these overlooked master keywords each week. That's over 40 new subjects each month. 500 powerful master keywords each year. Along with the keywords, you get all the facts and figures showing why they were chosen and suggestions about how to use them. You can use these keywords directly, or use them to jump start your brainstorming for further keyword research. You can use them to guide new product development, or to help you choose the affiliate programs most likely to be profitable.
Of course, the subscription carries a monthly fee, but it doesn't necessarily COST anything. Subscribers who use the information will increase their net profit by many times more than the modest tax deductible monthly fee. As a special introductory offer, I have created a stand alone PDF archive from the first ten issues. That's 100 powerful brainstorming aids - grouped by category. The subscribers gladly paid $75 for this information. Your price - only $27. No subscription necessary. Satisfaction guaranteed or your money back. Just click on the "Buy Now" button.
$27.00
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