Nick Usborne of ConversionInsights.com is an online copywriter and site optimization expert with over ten years of experience online.

During a career spanning twenty five years in the marketing industry, offline and then online, he has worked with dozens of major companies, including...

Citibank, Apple, Chrysler, Franklin Mint, TV Guide, Looksmart, MSN, The Getty Trust, Wells Fargo, Yahoo!, the US Navy, The New York Times and America Online.

Since 1996, he has been working exclusively on marketing online and is internationally recognized as a leading expert on the subject of writing for the Web. He is a widely read author and columnist, and the author of the critically acclaimed book, 'Net Words: Creating High-Impact Online Copy', published by McGraw-Hill.

He also publishes Excessvoice.com, Freelancewritingsuccess.com and their accompanying newsletters, which are read by over 16,000 online writers and copywriters.