Yahoo Marketing Solutions has recently joined the ranks of Google Adwords in the quality of pay-per-click advertising they can provide marketers. Even though the volume of searches is still lower than Google Adwords, Yahoo Marketing Solutions should not be ignored & campaigns should be run in parallel between these two major PPC companies.
With the introduction of the "Panama" release of Yahoo Marketing Solutions (formally Overture), managing your Yahoo PPC account has just gotten a little bit more complicated. Still, many of the same menus and functions that exist in your Google Adwords account live here. This tutorial provides you with a tour of your first Yahoo campaign.
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