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004-mmm |
| by Paulie Sabol (Audio 00:52:52) |
| Dave Lakhani of Bold Approach a Boise, ID is a master influencer and publicity and PR expert. In this team call, Dave explains the most common tool to get local and national media attention -- the Press Release. You will also get a few examples on how to make your BookWise business interesting to the media. |
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The New Rules of PR |
| by David Meerman Scott (File 377.3 kb) |
| How to create a press release strategy for reaching buyers directly. The Web has changed the rules for press releases. The thing is, most old-line PR professionals just don't know it yet. It is time to step it up and consider the promise Web 2.0 public relations holds. |
| Tags: online pr, online press release, pr, press release, web 20 |
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