Nick Usborne - Home Page

Home

Learn More

Affiliates

Add Your Content

Feedback

Join

Help

Popular Tags: family

seo

Nick Usborne - Online Copywriting and Web Page Optimization

Author Details

View Full Bio

Categories

Subscribe to feed

View Full Bio

Nick Usborne

Montreal, Canada

Expertise: Online Copywriting and Web Page Optimization

Nick Usborne of ConversionInsights.com is an online copywriter and site optimization expert with over ten years of experience online.

During a career spanning twenty five years in the marketing industry, offline and then online, he has worked with dozens of major companies, including... More...

4 ways to accelerate the growth of your subscriber list.

by Nick Usborne (Audio 00:12:18)

As you know, many people generate huge revenues through their email lists. But before you can make money from your list, you need to grow it to a substantial size. This short audio presentation highlights four key ways in which you can accelerate the growth of your list.

6 Questions to ask yourself when writing Subject Lines for your emails

by Nick Usborne (File 140.7 kb)

This10-page Conversion Rate Checklist Report covers 6 points to address when writing an email or e-newsletter Subject Line. Without a good subject line, nobody will even open or read your emails or e-newsletters. Use this checklist and see your open rates and revenues increase dramatically.

$12.95

6 Ways to Increase Conversions on your Web Pages

by Nick Usborne (Audio 00:10:44)

This brief audio presentation looks at 6 elements to focus on when creating sales pages on your web site. All of these elements can and will have a significant impact on conversion rates and revenues.

7 Ways To Optimize the Performance of Your Home Page.

by Nick Usborne (File 1.3 MB)

This 16-page Conversion Rate Checklist Report covers 7 points to address when writing an effective home page. If you apply all 7 points you should see a significant lift in conversions from your home page to your second level and sales pages. These are the points I use myself when writing and optimizing home pages for my clients.

$12.95

7 Ways to Power Up Your Landing Page Headlines

by Nick Usborne (File 160.7 kb)

Of all the factors that influence the performance of your landing pages, the headline is the most important, and will have the biggest impact on your conversion rates and revenues. This report describes seven ways in which you can increase the performance of your headlines.

$12.95

Challenges faced when Writing Really, Really Long Sales Letters Online

by Nick Usborne (Audio 00:20:22)

This audio presentation is longer than usual, about 20 minutes. But if your business depends on the creation of effective, high converting sales letter pages online, I think and hope you will find it worthwhile.

Improve the Copy on your Call to Action Buttons

by Nick Usborne (Audio 00:06:32)

Graphic call to action buttons often have very generic copy on them, like Buy or Sign Up. You can improve conversions by making this short copy much more specific to the promise of your headline.

Tell People What's in the Can! (What's you site about?)

by Nick Usborne (Audio 00:04:51)

This short audio presentation looks at one of the most important things you have to acheive with your home page - you have to let people know what your site is about. It's just the same as with canneds good on a suprmarket shelf. If the can contains sliced peaches, the label has to say "Sliced peaches".

The 6 Elements of a content-rich, money-making e-newsletter

by Nick Usborne (File 273.6 kb)

This 16-page report gives you the information you need to build a content-rich e-newsletter. With great content you will grow your list and win the attention of your readers, year after year. And when you have your readers' attention...you then have the opportunity to make money by presenting relevant offers.

$12.95

The Freelance Copywriter's Six-Pack

by Nick Usborne (File 302.2 kb)

This 24-page e-book is a compilation of six articles, all focused on starting and growing a successful freelance copywriting business. In addition to the articles, there is also a resource page with suggestions for courses and further reading.

The Power of Pre-Selling with Helpful Editorial Content

by Nick Usborne (Audio 00:07:34)

This short audio presentation will help you understand the importance of adding helpful editorial content to your ecommerce site. Editorial that informs and pre-sells will help your prospects feel more confident about buying from your site.

The Power of Upward Networking

by Nick Usborne (Audio 00:19:43)

This twenty minute audio program will teach you some of the key principles behind advancing your career through networking with people of influence in your industry or niche. This is the story of how I have achieved success through upward networking, and I believe the path I followed could help you too.

$14.95

Writing for The Web #1

by Nick Usborne (File 1.1 MB)

This is a 35-page guide to Writing for the Web, written by Nick Usborne, a leading online copywriter and author of "Net Words - Creating High Impact Online Copy". This free guide outlines 7 challenges every writer and copywriter faces when writing for the Web.