Andy's a smart dude, so listen to what he has to say about usability and user experience. I have a reasonable amount of usability experience but Andy still manages to blow me away. This short video is a nice "behind the scenes" look at what's going on with usability and UX with the FreeIQ site. Andy's explanations here are perfect for someone like me, with expertise in this area, but they might blow a few people away. Nevertheless, it's good stuff...~ John

Everytime I have a conversation with Andy, I want to record it just to study the content later! His level of knowledge and expertise is incredible. He can break every element and statistic down to real useful information that will give you and your organization insight to any and every aspect of your internet marketing effectiveness and the SEO optimaization that YOU need. Listen to Andy and if you ever have the chance to talk to him, "soak it up". He is a remarkable guy with a lot to share and we all have a lot to learn.