aQuantive, Inc. (NASDAQ: AQNT) is the parent company of one of the
industry’s most successful families of digital marketing companies.
Together, the aQuantive family enables marketers to reach one
of the
fastest growing markets in the world: the online customer.
Through our individual businesses Avenue A | Razorfish, Atlas and
DRIVEpm
aQuantive leverages the power of digital marketing services and
technologies to drive measurable results for our clients.
An Overview of aQuantive, Inc.
Founded in 1997 and headquartered in Seattle, aQuantive, Inc. helps
global
companies tap into the incredible marketing power of today's
digital media.
Through its operating units - interactive agency Avenue A | Razorfish,
digital
marketing technology provider Atlas, as well as DRIVEpm, a performance
media
company - aQuantive is positioned to bring value to any interaction
in the
digital marketplace.
As a leader in digital marketing services and technologies, aQuantive,
Inc.
has developed many pioneering methods and solutions, such as:
Action tags as a fundamental technique for making advertising accountable
Methodology for measuring the return on investment from online advertising
Awareness conversions (also known as view-based conversions) to evaluate
online branding Control group methodology that proves the effectiveness
of
online branding
The first buy-side digital marketing system for ad agencies and media
groups
Online GRP Reach and Frequency Forecaster
Brand Exposure Duration metric that quantifies the value of online
rich media
ChannelScope, a proprietary and patent-pending capability that quantifies
the
offline sales impact of online advertising campaigns.
Atlas Search, the industry’s first integrated paid search and
online campaign
management system
FreeiQ
The Marketplace For Ideas.
The Founders concept behind FreeiQ:
Create a site with the Power of Multimedia
Video Audio & Text, allow Content Providers to share,
their Expertise & their ideas with others.
Sell or Buy Products that are related to the same ideas
to share with others.
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