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Andre Charland and Andy Edmonds talk about Stomper Scrutinizer
by Andy Edmonds (Audio 00:22:25)
Andy Edmonds, Chief Scientist at StomperNet, discusses the Stomper Scrutinizer browser with leading Adobe AIR developer Andre Charland. Learn about how to use the Scrutinizer to improve your conversion and the history of the technology.

Atlanta
Expertise: cognitive psychology, user interfaces, human computer interaction, analytics, web 2.0, javascript

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How it Works

The Scrutinizer browser applies a visual filter to where the mouse is located, simulating foveal vision centered around the mouse. For parts of the screen far away from themouse, the display deteriorates into lower resolution, both in detail and color. You can use the browser to get a better understanding of the low level mechanics of how users interact with your site design. Attempting to accomplish a key task on your site using the Scrutinizer can be very enlightening. Watching a user unfamiliar with your site attempt a key task with the Scrutinizer is even better at revealing how your site design affects the way the user extracts meaning from your presentation. Learn more in the Click Fu video, covering practical examples of improved e-commerce, or the 52 second "Your Vision is an Illusion", presenting a dramatic illustration of foveal vision. Finally, check out using the Scrutinizer for a findability challenge on Amazon.com.

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